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WELCOME TO MARKETING & LOGISTICS

Welcome to the Department of Marketing and Logistics at the Sam M. Walton College of Business.  Marketing and logistics students earn more bachelor's degrees each year than those in any other department.

Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large" (American Marketing Association). Marketing is the area in an organization involved in generating sales and revenue, whereas most other areas (e.g., information systems, accounting, production) are costs to the organization.

Logistics management "plans, implements, and controls the efficient, effective forward and reverse flow and storage of goods, services, and related information between the point of origin and the point of consumption in order to meet customers' requirements" (Council of Supply Chain Management Professionals). Logistics is concerned with the movement of raw materials, finished goods, and services. Issues such as sourcing and procurement, inventory, transportation, distribution systems, and disposal all belong to the logistics domain, while customer service and cost control are its central foci.

DEGREES OFFERED

MARKETING & LOGISTICS NEWS

• Walton College Hosts International Logistics Competition
  Top logistics students from the United States and Europe traveled to the Sam's Club home offices in Bentonville, Ark., to compete in the annual Sam M. Walton College of Business International Graduate Logistics Case Competition.
• Walton College Logistics Faculty Member Wins National Award
  The Supply Chain Managers Education Conference has awarded the E. Grosvenor Plowman Award to Matthew A. Waller, professor in the Sam M. Walton College of Business, for the best manuscript accepted for presentation at its 2009 conference.
• Supply Chain Research Center to Host International Logistics Case Competition
  The Supply Chain Management Research Center, along with several corporate sponsors, is hosting an international graduate logistics case competition from Oct. 21-24.
• Expected Calorie Content Influences Consumers' Reactions to Menu-Board Nutrition Information
  A new study by marketing researchers at the University of Arkansas indicates that many consumers have a poor understanding of the calorie, fat and sodium content of quick-service restaurant meals.
• Supply Chain in Tough Economy Key Topic at Logistics Conference
  The Supply Chain Management Research Center is sponsoring a one-day conference for the supply chain/logistics industry.

PEOPLE

The Department of Marketing and Logistics has 18 full-time faculty members, 3 full-time staff members, and 8-10 doctoral students in residence. The marketing and logistics faculty members have been recognized for their excellence in both teaching and research. Approximately 200 undergraduate students in marketing and logistics will graduate each year.